Promotion of Art and NGO Sector on the Internet, Dragan Varagić
Dragan Varagić is author of the local email magazine "Searching and Presenting" an dthe web site (www.pretraga.co.yu). He is the author of the book "Vodič kroz raj i pakao Internet marketinga".
During his lecture, Dragan Varagić presented his way of promotion and presentation of socalled, 'nonprofit' or 'small profit' content, sutch are 'alternative art' or 'alternative non-government organizations'. Varagić sees Internet as primarily communication medium and he emphasizes wide analisys of potential users. Beeing involved in Internet marketing, he explained some key elements that are crucial for promotion on Internet: defined budget, target group and clear message.